7 Ingredients Of Good Corporate DesignA great article at Smashing Magazine that every designer should check. If you're into Coroporate Design, I'm sure you will find this info really useful.7 Ingredients Of Good Corporate Design by mauricioestrella
Its hard to define design. We have a broad range of definitions to choose from: design refers not only to graphic design, but to design strategy, too. It is used in a variety of industries, such as engineering, architecture and Web design.
This means that design is not just graphical in nature (which is a form of visual artistic representation), but also the planning of processes to achieve certain goals. Large corporations clearly understand this and incorporate every form of design into their strategy to achieve success.
For a good corporate design, we need to be aware of two main elements, which can be further broken down into a total of seven ingredients.